11.04.2026 - Tom Brigl

Achtung: KI Persona Prompts können Fakten sabotieren

Tom 11.04.2026

Can a simple “You are an expert” instruction confuse artificial intelligence? Recent research suggests that telling an AI model to act like an expert doesn’t always yield expert-level accuracy. While this technique can make model responses sound more confident and human-like, it may also reduce factual precision—especially in analytical or

KI SEO Revolution: Marken erobern das neue Wissenszeitalter

Tom 11.04.2026

The era of AI-driven search has rewritten the rules of SEO. Once, visibility depended on keywords and backlinks; today, it depends on whether machines trust and cite your content. To stay discoverable, brands must rethink how they craft, distribute, and signal the authority of their work. The Shift From Search